the life of Pepsi through advertising, then and now 

add from roughly 1940's 

add from 2012 

Pepsi cola advertising has grown incredibly since the early days of their products launch, Pepsi has always competed with the other dark cola which is coke a cola. Pepsi's notch has always been that their product is great for entertaining guests and being social and that message has carried through into their brand messaging and advertising of the 2000's. as you can see with the add placed below the words on the picture state " live for now" saying potentially that the product puts you in a state of mind of living for the moment and further more by placing the brand logo into the o in now they are putting their product into " living for now"  if you are to compare these two adds the focus of promoting the product to customers and how they were selling it are different but the pitch is still the same that if you buy their product it will help you to get the most you can out of it for the 40's add that was the actual product its self in that you will get 2 full glasses in the newer add it is that it will help you live life to the fullest!